Logo

To avoid any corporate hubub, I'm creating my own brand. And here it is.

It was "The Gas Cap" for a moment. You know, with a little "the" in a friendly cursive script tacked on the top left. What do you think?

I played with designing my own font but I don't have the time to do a big type study. I ended with Eurostile bold extended. My sketches were based on a rounded rectangle and this one works well. It's also a popular type to use in the automotive industry. If you have an older GM car, look at the numbers on your speedometer. There's not much a break through here I admit but I think it has a balance of contemporary and retro style.

Welcome back Joe

I'm back in school after my time at Visteon. This semester is my last. I will have finally graduated after almost six years of college. This last studio class of mine is open for the students to decide. During my time at Visteon, I filtered through many design discipline and found some I really enjoy: user interface, user experience, systems design. So my senior thesis is to redesign the common gas station.

Look at this! It's terrible.

I'm excited to try it out. There's a lot of potential. We have product design on the pump, interface on the payment and fuel choices, architecture for the outside, graphic design for the branding and signage. Quite a long menu. I've settled to tackle three parts of the gas station: the pump, branding and building.

I'll keep you posted on my progress.

Working stiff

I'm such an adult now. I like this internship but I don't like the "9:00 to 5:00" lifestyle. Where are my slipper and today's newspaper? I need to go pay some bills.

...old

Starting in a week. Maybe.

Visteon is in a "reorganization period" while they get out of bankruptcy. It seems to be taking a little bit longer so my original start date of the 11th has been push to the 19th. This gives me a little extra time to settle in the new digs I guess.

Chicago

I had a good interview with the Beyond Design guys today. Definitely worth pursuing for a summer position.

Happy twenty-ten! Now get back to work.

My portfolio site is coming along (JoeVichich.com). Slowly. But surely. I'm using Indexhibit for my PHP template thing. Others' that use it have some nice customization. I'm working on getting my content up first. Then I'm bug around with the CSS and such.

Here we go